The word “event” is typically one we associate with something exciting, fun, or large. However, place another word, “corporate,” in front of it and immediately it is degraded to something often mandatory and boring. Corporate events are a valuable addition to any company calendar. They are a great way to market the brand and promote corporate messages. Because many traditional planning methods have been used to develop events in the past, they are often thought of as stiff and bland to those required to attend. However, recent improvements to these methods have helped prove that corporate events do not need to be limited only to business matters.
Entertainment is one aspect of corporate event planning that has drastically improved over the years. Many corporate events are successful because of the memorable entertainment they provide for guests. Good entertainment at a corporate event will reflect positively on your company’s image and overall brand reputation.
Which Entertainment Do You Use?
Because your corporate event is representing your company or business, it is important to choose a form of entertainment that fits this mold. Several factors can be taken into consideration to help your event planner select the correct entertainment.
Venue (Size and Location): When planning an event it is to consider venue first. The size and location of your venue will help determine what sort of entertainment will be appropriate.
Budget: Many companies have strict budgets when it comes to planning corporate events and conferences. It is necessary to be fully aware of the budget set aside when planning your events. Knowing the company budget from the beginning will help planners see how much money they can designate to event entertainment.
Know Your Audience: If you are planning a corporate family event, it may be appropriate to provide entertainment for both children and adults. However, if you are planning a formal black tie event, you will need to go in a much different direction.
Hire Unique Entertainment
Many corporate event planners take the easy route by hiring generic entertainment that will quickly be forgotten. In order to make a lasting impressing on your audience, have your event planner search for unique options your guests will talk about for years.
Listed below are several ideas to consider for your next event or conference.
Laser and LED shows
Trade shows or exhibitions that incorporate Robots
Visual or Dance Performances
Uncommon Bands or Musicians
Selecting a type of entertainment for your corporate event can be quite tricky, but making an impression on your audience can have long lasting effects.
For more ideas and help planning your next corporate event or conference, contact an agent at Travel Solutions by calling 1-866-567-7431 today.